Family roots and future vision

2025 will remain etched in the history of the Giorgio Tesi Group as a year of profound transformation, a period in which the Pistoia-based nursery successfully combined exponential growth with respect for its roots. This expansion, which began with the eagerly awaited opening of the NATURART Village in May, has found its natural culmination in the strengthening of its production and logistics infrastructure, confirming the definitive transition in over 50 years of history from a family-run farm to a modern, international green industry.
At the heart of this evolution is the acquisition of a large area adjacent to the historic headquarters, a space the family has named after “Franco and Tullio Tesi” Giorgio’s son and brother, respectively, who passed away prematurely.
This choice is not only a tribute to memory, but also represents an ideal bridge between the company’s past, present, and future, underscoring how tradition remains the constant inspiration behind every entrepreneurial decision.

This new area features a new logistics hub, which, integrated with the main facility, brings the dedicated logistics space to 35,000 square meters. This expansion is essential for efficiently and accurately managing the growing number of requests arriving from Italy and over 60 countries worldwide, thus consolidating Pistoia and the company’s significant role in the global nursery industry. The new hub also includes a 5,000 square meter greenhouse, a modern 4,000 square meter shade house, and a 60,000 square meter potting area, facilities designed to enhance plant production and storage.
In parallel with the expansion of greenhouse and potted plant production space, the company has undertaken a thorough reorganization of its office spaces. The sales offices have been relocated to the central building, adjacent to the property, while the renovation of a large building in the new area has created ultra-modern spaces for the technical, administrative, legal, and general management offices.

This new hub also houses the Process Innovation office, a strategic department aimed at optimizing every stage of production. It was created by management and ownership to support the organization’s growth and efficiency while adhering to environmental policy.
Thanks to the integration of various skills, including the phytosanitary office, an interdisciplinary workspace has been created to incorporate market innovations that can be applied to the company’s operations.

Supporting this impressive architectural and logistical structure, thanks to the Group’s commitment to increasingly solid long-term planning, is a new strategic vision. This is embodied by the addition of high-profile professionals to the company. Their role, together with the Owner and General Management, is to define and implement future strategies toward new goals, ensuring that innovation and sustainability continue to be the cornerstones of a success that today speaks every language in the world.

Edited by Lorenzo Baldi
Photos by Lorenzo Marianeschi and Carolina Begliomini