A leap into the Green Tuscany

Un salto nella Toscana Verde

Created out of NATURART’s experience, this online portal offers a new way to learn about our area.

Until recently a seed, this ambitious project has now bloomed, and continues growing day after day.

It is the only point of reference recognized by the Fondazione Sistema Toscana as the local representative for establishing the information flow to regional promotion channels, where the best of what the area has to offer can be found: events, exhibitions, and itineraries to discover the beauties of the province of Pistoia.

After its 24 April presentation at the San Giorgio Library before all representatives of the local institutions, its first public appearance was at the “La Toscana to Bocca” show where the Discover Pistoia stand was stormed by tourists and the curious who wanted to learn more about the project and the initiatives being carried out.

At the same time, it was an immediate hit with the web public as it has received more than 2,700 “likes” on the Facebook page since the site officially opened, items that have reached 6000 views for events with a regional draw, and individual portal hits that continue to grow day after day.

This constant upsurge is also due to the daily publication of the outstanding photos that, in these last few years, have always been a hallmark of Naturart. There are some 3,200 sessions per day for a total of just under 12,000 users who visited the site at least once in its first month of “life”.

Then, there are also the numbers on social networking sites that are fundamental to helping understand how users perceive events that are typical of the area. For example, the post about the opening of the guided tours of Della Robbia frieze at the Ospedale del Ceppo (a partnership initiative with Discover Pistoia) has reached nearly 10,000 people each with hundreds of “likes” and shares. In addition, the numbers on Instagram and Twitter are rising fast.

Finally, the channels of Fondazione Sistema Toscana provide great visibility. The Discoverpistoia “theme” has already been created on the www.intoscana.it home page and the contents of our portal are constantly reintroduced on www.turismointoscana.it and English-language portals like Visit Tuscany, Tuscany Arts, and Around Tuscany, truly giving us the possibility of being present around the world.


Saverio Melegari


Nicolò Begliomini

Campagna #mydiscover

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